ALWAYS GRATEFUL. NEVER STISFIED.

Peak Performance for Executives & Entrepreneurs

Trusted by Fortune 500 Professionals

Look, Feel, and

Perform Like an Athlete

Functional Strength

Movement Analysis

Sport & Nutrition

Golf-Specific Training

Digital Solutions Give You Simplicity and Convenience

  • Plans to fit your schedule

  • Instructions and feedback

  • Direct communication with your coach

  • Dashboards to track your progress

  • Reminders to stay on track

What Clients Are Saying:

  • "Diet together with accountability on exercise and movement in general helped me lose 15 lbs."

    — Aparna M.

  • "Finished my 3rd 10K after a long time away ! I couldn’t have done it without my amazing coach, Brian. You are the best!"

    — AJ

  • "I believe this challenge has set me on the right track. I have learned new ways of maximizing my workouts by supplementing them with the right food."

    — Pramada T.

  • "It was an uphill battle... managing my work, academic, and personal life but I managed to achieve most of my goals thanks to Brian and the support group."

    — Stephen B.

  • “The 4-week challenge (and Brian) gave me just the motivation I needed to get back into fitness in a way that maximizes my use of time and energy!!!”

    — Katie M.

  • " I could really see a difference. 4 months ago I could hardly run a mile and now I've started practicing for 10K. Thank you for your motivation and accountability."

    — Sanket K.

  • "I'm feeling great, the most important behavior I've managed this month is bouncing back after setbacks. Hope to keep it up!"

    — Doug T.

  • “Whether in a group, one-on-one, or through a corporate training program, Brian has been an enormously positive influence on my health and fitness.”

    — Jeff C.

Take Action Today

With

3 Ways to Train

Programs allow you to train at your own pace and on your own time. Programs are delivered through the mobile App and include instructional videos. Choose the right program for your goals and put it to use at home, in the gym, or while you travel.

Our Community is a great way to get results in a social setting. You’ll go through a new 4-week challenge each month with a private group. You’ll have a program to follow, a nutrition plan, social support, opportunities to win prizes, and make new friends in the process!

Private Coaching is for sport-specific athletes and people who are looking for a dedicated, premium service. You’ll get your own custom program, a customized nutrition plan, and weekly meetings with your coach to keep you on track!

Brian Baker

Coach, Athlete, Entrepreneur

Brian is a lifelong athlete and coach of 15 years. He began training in a big box gym in 2008 and soon started his own training business. An avid reader, he’s always furthering his education and learning from the best in the industry.

In 2019, he coauthored his first book, The Dude’s Meal Prep Manual as a way to help men sharpen their culinary skills and shrink their waistlines.

He’s had the opportunity to train Hollywood executives, professional athletes, and everyone in between. He’s earned certifications as a Personal Trainer, Running Coach, Nutrition & Wellness Consultant, Corrective Exercise Specialist, Golf Fitness Specialist, Functional Movement Specialist, Functional Strength Coach, and Certified Strength and Conditioning Specialist.

Brian is a proud 2x graduate of the University of Illinois and resident of Evanston, IL. In his free time, you can find him golfing, camping, or spending time outdoors with his fiancé, Shelby and their golden doodle, Indie.